On branding practices and lack of distinctiveness in position marks – two parallel stripes on the side of a shoe are not distinctive per se
The General Court (GC) has recently confirmed that the figurative European Union trademark no. 002810299 consisting of two parallel stripes on the side of a shoe lacked distinctiveness (T-307/23 of 23.10.2024 – Jima Projects vs. EUIPO). The decision is noteworthy, as it confirms previous case law that a “branding practice” does not automatically render…