EUIPO, European Union, EUTM, Figurative mark, General Court, Level of similarity of marks, Likelihood of confusion

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A recent decision by the General Court deals with the weight of figurative elements in the overall impression of a sign. Facts The applicant applied for the registration of the following sign as an EU trademark for ‘publication of printed matter for advertising purposes’ (class 35) and for ‘entertainment services’ in class 41: The intervener…

Case law, CJEU, EU trade mark law, EUIPO, European Union, EUTM, Evidence, General Court, Genuine use, Invalidity, Likelihood of confusion, similarity of goods and services, Use requirement

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A judgment of the General Court demonstrates the controversial and problematic nature of retail services marks. The ALDI/ALDIANO Case The case concerns Aldi, the discount chain. An Aldi entity (in the following “Aldi”) filed an application for the declaration of invalidity against the EUTM ALDIANO, registered for “alcoholic beverages (except beers)” (class 33). Aldi relied…

Acquired Distinctiveness, CJEU, Distinctive Character, Distinctiveness, EUIPO

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Dispute and Facts Munich SL owns an EU registration of 2004 for the following figurative mark: This representation means that the crossed stripes are placed on the side of a shoe. The registration covers ʻSports footwearʼ (class 25). In 2010, Munich SL sued Deichmann SE before the Regional Court of Düsseldorf for the infringement of…

Bundesgerichtshof, Community Trademark, EUTM, Germany, Infringement, Infringement action, Likelihood of confusion, similarity of goods and services

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The ”Pearl” decision by the Federal Supreme Court (BGH) may not be brand new (15 October 2020), but it is interesting in many respects. This post will deal with the similarity of goods. Facts The plaintiff owns an EUTM, registered in 2009, and a German registration, from 2003, for the word PEARL. Both are protected…

Exhaustion of rights, Germany, Infringement

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Parties and Mark The defendant is an Amazon entity. It is responsible for Amazon’s keyword advertising on Google Ads (formerly Adwords). The plaintiff is the exclusive licensee of the trademark BOSS in the perfume and cosmetics segment. One of the perfumes marketed by the plaintiff is “BOSS The Scent”. It ranks among the most successful…

European Union, functions, Germany, Keyword advertising

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Facts The plaintiff provides orthodontal treatment under his trade name Polzar. The defendant runs a network of orthodontists which assists them in marketing their services. The defendant had placed an Adwords ad on Google for the network and used the plaintiff’s trade name “Polzar” as a keyword. The ad itself did not mention the name…

Bundesgerichtshof, Case law, descriptive, descriptive elements, Distinctiveness, Evidence, Germany, National law, Trademark

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With decision of 25th February 2019, the German Federal Patent Court (Bundespatentgericht) has ruled on the registrability of a celebrity name for inter alia publications in class 16. The Bundespatentgericht is the appeals court for decisions of the German Patent and Trademark Office (DPMA). Franziska van Almsick, one of the most successful swimmers of recent…

3D Trademark, Bundesgerichtshof, Case law, CJEU, EUIPO, EUTM, functions, General Court, Shape marks, Use requirement

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This case is about the genuine use of shape marks. M J Quinlan & Associates PTY Ltd. of Australia own a 1999 registration for the shape of a kangaroo. The mark is protected for potato snacks and potato crisps. The plaintiff owns or owned a patent and design rights to the kangaroo-shaped crisps which were…

Exhaustion of rights, Germany, Selective distribution system

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In a judgement of April 2018, the Regional Court of Hamburg has ruled on the use of original advertising material by non-authorized dealers and on how trademark law can bypass copyright law (308 O 231/16). The plaintiff manufactures saddle bags and other high quality cycling accessories. The defendant is an online retailer with numerous online…