Can Pringles use the name Prosecco on their packages? Some reflections on why such use might be lawful
On 14th October 2019 the Italian authorities seized approximately 250 tubes of Prosecco and Pink Peppercorn flavoured Pringles crisps from supermarket chain Tosano in the Veneto region of Northeastern Italy. The ‘administrative seizure’ was ordered on the basis that the name Prosecco – which is protected as Designation of Origin (PDO) under EU Regulation 1308/2013 –…