EU: NATURAlly no confusion between NATURALIUM and NATURANOVE for cosmetics
Reason prevailed: on 5 October 2020 (T-602/19), the General Court of the European Union granted the action of Eugène Perma France against the EUIPO and held that the marks NATURALIUM and NATURANOVE could not be considered confusingly similar only because both started in “NATURA”. Surprisingly, both the Opposition Division and the Fourth Board of Appeal…