Austria: Mozartkugeln on the battlefield of local trademark conflicts
On imitation marketing and locally limited likelihood of confusion between the product get-up of “Mozartkugel” confectionery. The city of Salzburg is not only the birthplace of Wolfgang Amadeus Mozart, but also home to one of Austria’s most famous sweets, the „(Salzburger) Mozartkugeln”. The Austrian Supreme Court (“OGH”) recently decided in a conflict between two…