The” allure” of a famous place as a potential absolute ground of refusal?
Can the name of a historical, well known place be registered as a trademark? If we think about the NEUSCHWANSTEIN case (C-488/16), the answer is: yes, it can be registered, provided there is no connection between the designated goods/services and the famous place. But what about the “allure” associated with a well-known site? Should anyone…