Greenwashing in Investment Funds: Financial Law as a New Ally for Trademark Law?
Trademark law has a front-row seat to the rise of greenwashing. Since studies have shown that over 90% of consumers are attracted to brands prioritizing sustainability, the temptation to register and use “green trademarks” is considerable. The EUIPO has noted that from 1996 to 2022, the annual growth rate of green European Union Trademark (EUTM)…