A three-dimensional or 3D trademark registration protecting the shape or three-dimensional appearance of a mark. You identify a product or service from a particular company by their trademark. In some cases the unique shape or product package can be registered as a 3D trademark.
There are still not that many applications for the registration of these trademarks. Mainly because besides the traditional requirements for registering a trademark, there are additional requirements. The two aspects why the 3D trademark is mostly rejected are distinctiveness and technical function.
So, a million years in the future, an alien lands on the moon and sees this footprint. The alien quickly accesses the GWW (Galaxy Wide Web) and discovers that it was left by one astronaut of the little blue world nearby (perhaps worth a visit, according to prior reviews left by other interstellar visitors). The…
Previously on the Kluwer Trademark Blog We have amply reported about the Gömböc case before. If you have missed the previous episodes, you may read our post on the request for a preliminary ruling to the CJEU by the Kúria, the Supreme Court of Hungary, and our contribution about the preliminary ruling of the CJEU…
The Swiss Federal Tribunal has ruled that the shape of the Nespresso capsules is technically necessary and that Nestlé’s 3D trademark shall therefore be cancelled (decision 4A_61/2021 of 7 September 2021). The decision of the Swiss Federal Tribunal is a milestone in the trademark infringement proceedings initiated by Nestlé against Ethical Coffee Company (“ECC”), which…
Guerlain, the luxury French perfume, cosmetics and skincare house, has emerged victorious in their three year-long attempt to obtain registration of a three-dimensional EU trade mark in respect of the shape of one of their lipsticks (the mark applied for shown below): Application before the EUIPO and the Board of Appeal The…
The first instance court of Barcelona held that that the trade mark device of a dinosaur on a biscuit must remain in the public domain, ruling against the claimant in a trade mark and unfair competition lawsuit (judgement available here, and post here). The Appellate Court (judgement No. 629/2020 of March 23, 2020) has now…
On 28 May 2020 the General Court rendered its most recent ruling regarding enhanced protection of trade marks with a reputation (T-677/18; available in French and Spanish). Two issues are of particular interest in this judgment. First, how to prove reputation, as well as distinctiveness, of a mark consisting of the shape of the product…
CJEU’s recent preliminary ruling in Gömböc Case C-237/19 highlights assessment criteria regarding the registrability of shapes of goods as trademarks. The shape of the Gömböc was refused trademark protection in Hungary because the sign allegedly consisted ‘exclusively of the shape of goods which is necessary to obtain a technical result’ (in respect of toys) and…
With decision C-783/18 P of 12 December 2019, the CJEU upheld the GC decision (Case T 313/17) that a three-dimensional trademark consisting of a shape of an amphora was distinctive enough to be granted registration. In our earlier comment (see here), we had voiced some doubts about the GC’s conclusion. Also in view of the…
Traditionally, ‘gömböc’ has been the name of a kind of Hungarian food specialty, also called ‘disznósajt’ (‘pork-cheese’), similar to the Scottish haggis: pig’s stomach filled with leftovers. In a folk tale, the gömböc devours the members of an entire family one after the other, until the youngest son slits it open from the inside with…
Can Dinosaurs be monopolized as a trademark? The Commercial Court of Barcelona (Judgment No. 123/2019 of April 3, 2019) has held that the representation of a dinosaur on a cookie cannot be monopolized by a company and should remain in the public domain. The famous cookies company GALLETAS ARTIACH S.A.U. (“ARTIACH”) sued LA FLOR BURGALESA…
