aural similarity, Case law, conceptual difference, Distinctiveness, Infringement, Level of similarity of marks, Likelihood of confusion, Opposition, Similarity of marks, Switzerland, Trademark
Of Sea Lions and Seat Leons
Of Sea Lions and SEAT Leons: Swiss Court Weighs in on Automobile Trademarks How different do “animal trademarks” need to be to coexist in the Swiss market? A recent decision from the Swiss Federal Administrative Court offers a compelling answer, resolving a dispute between SEAT S.A. and the trademark “Sea Lion” (fig.), both registered for…