A DOG IS FOR LIFE, NOT JUST FOR CHRISTMAS: Distinctive brand or mere promotional slogan?
In March 2016, the UKIPO refused registration of the mark A DOG IS FOR LIFE NOT JUST FOR CHRISTMAS in its entirety on the grounds that it would merely be seen as a non-distinctive inspirational and promotional strap line. The applicant (the Dogs Trust charity) argued that the mark had already been successfully registered in…