The record, however, supported that “Bayside Breeze” mark was not infringed by “Boardwalk Breeze” as a matter of law. In a trademark infringement suit between competing sellers of automotive air freshener products, a federal district court erred in finding on summary judgment that “Little Trees” brand products with a scent called “Black Ice” was not…

In the High Court case of Sazerac Brands, LLC & Ors v Liverpool Gin Distillery Limited & Ors [2020] EWHC 2424 (Ch), conducted under the Shorter Trial Scheme, the Defendants’ use of its AMERICAN EAGLE sign was found to have infringed the Claimants’ registered rights in its mark, EAGLE RARE. The First Defendant’s UK trade…

A manufacturer of chemically strengthened glass sold under the IONEX mark failed to show that Apple’s use of the term Ion-X to describe the glass on the Apple Watch was infringing. A manufacturer of chemically strengthened glass that is marketed under the registered trademark IONEX failed to show that a reasonable jury could find there…

As readers may recall, the General Court rendered a judgment around two years ago in the Asolo v Red Bull case (known under FLÜGEL – T-150/17 of 4 October 2018) ruling on similarity, or rather dissimilarity, between alcoholic and non-alcoholic beverages. While the FLÜGEL case concerned specifically energy drinks vs. alcoholic drinks, the General Court…

On 17 September the CJEU handed down a long-awaited judgment on a matter that thrilled sports fans and the IP community (C-449/18P, C-474/18P, available in French and Spanish). Footballer Lionel Messi Cuccittini is allowed to register his surname as a trademark for a sportswear brand after a nine-year legal battle. The trade mark is a…

Registering and using a trade mark representing an animal is a common practice in the clothing industry. Consequently, proprietors often oppose younger signs which show the same animal. We can for example think of the famous crocodile of Lacoste and all the disputes related to its protection over decades. A recent judgment by the General…

  Jeroen Muyldermans and Paul Maeyaert, both experienced IP litigators at the renowned Belgian law firm Altius, have undertaken the humungous task of compiling, analysing, structuring and presenting the case law deriving from the General Court and Court of Justice in Luxembourg as well as the Boards of Appeal at the EUIPO on the topic…