“COVIDIOT” – trade mark censure or simply a sensible application of public policy considerations?
Morality and public policy considerations are oft-forgotten as absolute grounds of refusal. However, in the recent “COVIDIOT” case, the EUIPO’s Grand Board of Appeal upheld an earlier decision to refuse an EUTM application pursuant to Article 7(1)(f) EUTMR on the grounds that the applied-for trade mark violated accepted principles of morality. The application was for…