SMELL-ALIKE PERFUMES ARE BACK ON TRACK: THE “WRITING THE NAME OF YOUR FAVORITE PERFUME” STRATEGY, IS STILL UNLAWFUL
The Alicante Court of Appeal has concluded that the use of comparison lists in the marketing of smell-alike perfumes constitutes an unlawful form of comparative advertising, even when it is the consumers themselves that are making use of these lists at a sales website. This latest case ruled on new forms of using comparison lists…