Sweden: no more m&m’s for the Swedes as Mars’ popular chocolates are found infringing the Swedish trademark “m”
In a decision of June 2, 2016 Svea Court of Appeal found Mars’ popular product “m&m’s” infringing Kraft Foods Sverige Intellectual Property AB’s non-registered trademark “m” in relation to candy and chocolates. Mars’ sales of products bearing the trademarks “m” and “m&m’s” were therefore prohibited in Sweden under the penalty of a fine of SEK…