Share a Coke – but only with fluting.
On February 24, 2016, the General Court dismissed an action of the Coca-Cola Company and confirmed the decisions of OHIM and the Board of Appeal (case R 540/2013-2) by ruling that the known shape of the contour bottle of Coca-Cola without fluting lacks distinctive character and is thus not registerable as a 3D-Community trademark (GC…