Acquired Distinctiveness, Appeal, cancellation, Case law, Confusion, Distinctiveness, EUIPO, Level of similarity of marks, Likelihood of confusion, Similarity of marks, United Kingdom
L’Oréal is triumphant in the battle of the ‘K’ trade marks
The General Court of the European Union (“GCEU”), annulling the Board of Appeal (“BOA”) decision, found that L’Oreal’s K K WATER mark is not confusingly similar to Heinze’s earlier K mark. It was not disputed that the hair treatment goods covered by L’Oreal’s K K WATER mark in Class 3 (a sub-brand of its leading house…