Trademarks are integral to a company’s Environmental, Social, and Governance (ESG) strategy, as they can effectively communicate a brand’s commitment to sustainability and ethical practices. Green trademarks, which include terms related to environmental responsibility, serve as powerful marketing tools that attract environmentally conscious consumers and enhance brand reputation, provided they comply with advertising laws to avoid greenwashing allegations. Furthermore, trademarks can influence corporate governance by setting quality standards and promoting transparency in supply chains, thereby reinforcing a company’s social responsibility and ethical governance practices. By strategically utilizing trademarks, companies can align their branding efforts with their ESG goals, fostering consumer trust and loyalty while contributing positively to societal and environmental outcomes.