Trademark case: Belmora LLC. v. Bayer Consumer Care AG, USA
Use of analogous state-law limitations period for Lanham Act Section 43(a) claims was “unsatisfactory”; summary judgment order finding Bayer’s false association and false advertising claims time-barred was vacated. Reasoning that a district court erred by reading a limitations period into the Lanham Act where none existed for Section 43(a) claims, the U.S. Court of Appeals…